Built by engineers who
think in systems
Brothers Charles and Alex Sanderson founded farMore with a shared vision: to create powerful technologies that make a positive impact on the world.
Charles Sanderson
Charles brings extensive leadership experience from his roles as CTO at McLaren Automotive and Chief Engineer at Rivian. His strategic thinking, executive experience, and broad engineering expertise drive farMore’s vision and growth strategy.
Alex Sanderson
With a background in Software Engineering and Mathematics from Melbourne University, Alex is an authority on cloud-based computing services, data management, and network infrastructure. His expertise in AI and first-principles thinking guides farMore’s data-driven technological development.
Where theory meets the paddock
Our technology is shaped by the realities of working land. We develop and field-test our systems on an 8,000-head merino wool sheep station in Victoria, owned and run by Charles and Alex’s sister and brother in-law. Every algorithm, sensor and workflow has to earn its keep against the demands of a real, commercial enterprise — not a laboratory.
Sensors, models and workflows — built and validated under real working conditions.
Experience forged at the
frontier of engineering cutting edge technologies
Interested in what we’re building?
We’d love to hear from you — whether you’re a farmer, investor, or fellow technologist.